Average American is the media junkie

The average American spends more time using media devices —television, radio, iPods and cell phones — than any other activity while awake, says a new study from Ball State University. The Middletown Media Studies 2 (MMS2), the most comprehensive observational media use study ever undertaken, also found participants are adept at managing their use of two or more types of media at the same time.

No wonder on a typical day at the end of 2004, 70 million Americans went online.

Read the Key findings of the research online