Reduce Hardware Piracy with EPIC

Interesting development; from the article:
Hardware piracy, or making knock-off microchips based on stolen blueprints, is a burgeoning problem in the electronics industry.

Computer engineers at the University of Michigan and Rice University have devised a comprehensive way to head off this costly infringement: Each chip would have its own unique lock and key. The patent holder would hold the keys. The chip would securely communicate with the patent-holder to unlock itself, and it could operate only after being unlocked.

The technique is called EPIC, short for Ending Piracy of Integrated Circuits. It relies on established cryptography methods and introduces subtle changes into the chip design process. But it does not affect the chips’ performance or power consumption.

=> Unique locks on microchips could reduce hardware piracy

Google loses AdWords trade mark case in the US

According to register Google has lots case, in a trade mark action over the sale of the terms Geico and Geico Direct in AdWords, its keyword advertising service. The judge found that there was infringement where the terms were used in the text of sponsored ads. Read rest of the story.