Google India advertising in Reader’s digest

Yesterday I picked my copy of Reader’s digest September 2005 issue. While just going through I noticed Google India advertising. The ad was about its adverting program – AdWords. They are looking for sales/marketing/adverting/BPO persons i.e. most of the BPO and telemarketing jobs.
I started to think why they put ad in RD. May be main reason is RD’s 643,000+ copies sold every month across India (remember it is English edition) and most of the readers are young university students and working professional. So it is better to put ad in such RD. In the past they used Times ascent too. This is the first time I saw an ad related to recruitment.