Usually two or more people come together for the purpose of discussing a topic. It is important method used by us for communication, marketing and much more.
The research appears in this month’s issue of the Journal of Consumer Research which suggest that – Brainstorming sessions backfire when group thinking clouds decisions.
People have a harder time coming up with alternative solutions to a problem when they are part of a group, new research suggests.
Scientists exposed study participants to one brand of soft drink then asked them to think of alternative brands. Alone, they came up with significantly more products than when they were grouped with two others.
